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Published on:

23rd Jun 2022

Crap!!! No One is Opening My Emails

Crap!!! No One is Opening My Emails

Email open rates is one of the biggest problems we have in "owned traffic" marketing and Gmail does not make it any easier. Gmail is notorious for delivering emails to the dreaded "Promotions Folder". Now in fairness the Promotions folder is way better than the Spam folder. But only about 20% of Gmail users even open their Promotions folder. #tk

That means after you have done all the hard work to define your audience, speak to them where they are and get them on your email list Google will decide which folder to put your email in. And if it’s the Promotions folder...well your open rates will plummet and then Google will put even more of your emails in the Promotions Folder. Its a problem, for sure, but I just found something that will take us 1 step closer to a solution.

I was reading a blog by Brian Dean and he introduced me to a tool that I have to share with you!!!

Learn Which Folder your Emails Go to:

https://litmus.com/gmail-tabs

Are you still using Mailchimp or Constant Contact?

STOP!!!! Use Active Campaign instead..its WAY better

https://clientattractionpros.com/ActiveCampaign

You can always reach me by email hello@traffickeys.com or on Youtube: https://youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg
Show artwork for Traffic Keys Podcast

About the Podcast

Traffic Keys Podcast
Together lets explore the keys to driving organic traffic to your website!
Let's learn how to market your website organically. Yep no need to pay Google or Facebook for ads just yet. Ive spent the last 5 plus years helping big brands master their SEO and organic marketing and now I want to TEACH you everything Ive learned. What's crazy is, it all boils down to 3 Keys. If you can master these 3 you will master organic traffic.

My goal is simple: to teach you the 3 keys to organic traffic through a series of frameworks.

Along the way, I want your questions and I want to hear what you are working on.

About your host

Profile picture for Tanika de Souza

Tanika de Souza

Tanika de Souza, Founder of the 18% Club, is a business coach on a mission to empower women to break the 100k income ceiling in their businesses. Author with 13 years of experience, she has run a mid six figure company and managed over 100 employees. Now a serial entrepreneur, she is a happy CEO and a sports and debate mom. Tanika is a Washington, DC native, who loves Jesus, KPop and crab cakes!!!